Successful Completion of Beta Testing Leads to First Version Launch

PALO ALTO, CA - October 4th, 2007 - Today Nirvino announced the release of Version 1.0 of its wine recommendation platform, an innovative technology that aggregates wine critic reviews into a single score.

Nirvino's technology leverages combined data from print, online, and broadcast wine critics to create one score called the "Nirvino Rating". Each rated wine is displayed with a simple "good" or "bad" moniker to provide a straightforward experience for Nirvino users. Nirvino also provides users with the ability to search for wines by name, rating, price, region, winery, store, grape, vintage, and flavor profile.

The company received positive feedback from users on the simplistic and easy-to-use nature of the beta design and has tried to stay true to that with Version 1.0.

Nirvino is powered by a database of close to 200,000 wines and critic reviews from over 11,000 wineries and 2,300 wine regions worldwide. The company plans to keep expanding the database, adding features, and forging new partnerships over the next year.

Visit Nirvino at http://www.nirvino.com/ to sign-up.

About Nirvino
Nirvino is simply the easiest way to find great wine on the web. The Nirvino wine recommendation platform combines wine reviews and ratings from print, online, and broadcast wine critics into 1 score. With one single click users can get all the information they need to make an informed purchasing decision on wine. If the Nirvino Rating says a wine is good, look no further!

CONTACT:
media@nirvino.com
650-917-9357